simonsound

Really cool ad from Honda in Brazil. It invites you to ‘Put your headphones, close your eyes and enjoy the ride’. It dispenses with any visual and relies purely on sound using what it claims is ‘3D Holophonic sound technology’. It is great to see brands embracing the evocative power of sound, although its not new for Honda, their ‘Power of Screams‘ (warning, this link will launch video automatically) ad used a choir to recreate the sounds of a Honda Civic to powerful effect.

This entry was posted on Saturday, August 18th, 2007 at 2:57 pm and is filed under sound. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.