Promax Horror Channel

Nice feature in Promax Daily Brief about the recent Horror Channel branding I worked on with director Chris Turner and Holman & Hunt

The effectiveness of H+H’s Horror Channel rebrand can be boiled down to the following components: 1) A series of 12 stylish, boldly subtle IDs that favor a sense of unease over traditional scare tactics. 2) An extreme minimalist on-screen graphics package driven by frightening red clouds that spread across the screen like a nightmare. And 3) a thrumming, painstakingly crafted soundscape by sound designer Simon James that was made possible because, unlike most channels, Horror does not carry a continuity voiceover.

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 “One of the great things about this project was having the space to do what we wanted with the audio,” (Richard) Holman said, “because sound is so important in enhancing the mood of the uncanny and unnerving.”